This spot affirms that GEICO insurance can cover homes, cars, motorcycles, even accordions. You’ve heard of dueling banjos. Well this charmingly offbeat commercial gives us dueling accordions, pitting a squeezebox-playing woman passenger in a car against a male who’s in the sidecar of a motorcycle, playing the instrument to his heart’s content. While the woman ends up victorious, everybody wins with GEICO coverage.
Aptly titled “Accordion,” this spot was directed by Ulf Johansson of Smith and Jones Films for The Martin Agency.
CreditsClient GEICO Agency The Martin Agency Danny Robinson, CEO; Jerry Hoak, chief creative officer; Ashley Marshall, executive creative director; Neel Williams, group creative director; Kim Nguyen, Kate Placentra, creative directors; David Gibson, associate creative director/copywriter; Jennifer Yi, associate creative director/art director; Melissa Wiseman, sr. studio artist; Judd Burnette, design director; Heather Collier, executive producer; Liza Miller, sr. content producer. Production Company Smith and Jones Ulf Johansson, director; Philippa Smith, exec producer; Mark Berg, producer; Andrzej Sekula, DP. Editorial Cut+Run Frank Effron, editor; Ramon de Souza, cutting assist; Brian Mulvey, sr. producer; Amburr Farls, managing partner. VFX Framestore Kamen Markov, VFX creative director; Karch Coon, Jonathan Jobin, VFX supervisors; Eric Rosenfeld, VFX shoot supervisor; Elaina Brilliantes, Noah Catan, Em Hackley, Christopher Halstead, compositing; Amanda Harris, Matt Dobrez, Flame finishing; Antara Ghosh, Nathan Zankich, design; Callum McKeveny, Benjamin Walant, Menelaos Peristeridis, DMP; John Dimare, FS VFX editor; Alexia Paterson, sr. producer; Madison Bullock, production coordinator. Telecine Company 3 Jean-Clement Soret, creative post lead; Matthieu Toullet, sr. colorist; Edwin Elkington, sr. producer. Music Tempest Original Music and Sound Ian Jeffreys, exec producer; Aaron Kotler, Mike MacAllister, executive creative directors; Michael Levey, accordion showdown. Sound Design & Mix Heard City Mike Vitacco, sound designer & mixer; Jackie James, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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